Oh – My – God. This is one of the reasons I stopped watching TV regularly, and the reason neither I nor my family will ever eat in a Quiznos again:
Did you catch that first little exchange about “I’m not doing that again – I got burned.”
There used to be a rule for polite conversation that sex, politics, and religion were off-limits. Today, anything goes, and the louder, more raucous, the better. Anything that outrages and offends gets attention — and attention is a good thing, particularly in advertising.
And this is particularly juvenile. Honestly, I was making better sex jokes in fifth grade with a bucket and mop.
This guy made a video of himself taking a bath in a Burger King pot cleaning sink. He wanted to shock people.
It did – which is why his manager fired him. And why Burger King is suing him for the costs of disinfecting the restaurant – and for liability costs if anyone gets sick. He’s an idiot.
Quiznos? I don’t know what they were thinking. Granted, it’s all double entendres and wordplay. But it’s carefully designed to suggest a sexual relationship between a man and a machine.
And just for greatest outrage effect, a machine with a deep male voice for just that touch of homoeroticism.
And here’s a note to everybody that’s getting outraged that I just mentioned homeroticism; I-Don’t-Care.
I don’t care what you do. I don’t care who you do it with. I don’t care if it’s man, woman, or otherwise. I truly don’t care if you’re shaving down squirrels in the park for your prurient interests.
Just don’t put it in my face. When you do that, you offend me — and I get involved. And you’ll hear about it. And I will embarrass you.
(I don’t know why Perez Hilton just popped into my head.)
So I’ll never be able to eat at a Quiznos again without thinking of that guy in the Burger king sink again; or that guy putting his god-knows-what into the toaster oven.
You? You do what you want. I’m getting a Subway.