Dang! I used to LIKE this flavor! Something else I won’t be buying again soon:
Ben & Jerry’s Goes “Hubby Hubby” for Vermont Gay Weddings
While activists are still hard at work on repealing Prop 8 and marriage equality, wedding bells clanged for same-sex unions for the first time in Vermont today.
Vermont, home to maple syrup and birthplace of that other magic elixir, Ben & Jerry’s Ice Cream, ignored the “who will change his name” debate, and just went ahead and did it. The artist (ice cream so good it’s art) formerly known as the flavor “Chubby Hubby” has a new married name: “Hubby Hubby,” in support of all the newly married couples.
Don’t expect to see pints in your grocer’s freezer today: like all change, sometimes it’s slow in coming (labels will take up to 18 months to reflect the shift.)
Free cone day more than once a year? Not one of them.
No there Won’t be “twice as many nuts” in the new version; although I there’s a few nuts at the factory.
See, here’s the problem: it’s called “relatability.” People will buy things or support actors they feel they can relate to. Make a rich ice cream that tastes good with a cute name, and lost of people will buy it. Make a rich ice cream that supports a cause less than 20% of the American public believes in, and watch the sales go down the tubes.